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RELEVANCE AT WORK
Houghton College
PROBLEM | Commencing each fall, Houghton College holds a direct-mail fundraising campaign to draw support from alumni, family, and friends of the college. In the past, the campaign typically consisted of thousands of mail-merged appeal letters sent out four times during the calendar year. With an average response rate of 1%, each year the campaign struggled to hit its financial goals... MORE >>
"For the first time this year, we are ahead of last year in fundraising. I just wanted to let you guys know, because there is no way in the world I would have gotten to this point without you!"
- Julie Palmer | Director, The Houghton Fund