1:1 MARKETING
MARKETING THAT IS RELEVANT TO EACH CUSTOMER DRAMATICALLY INCREASES RESPONSE RATES AND ENCOURAGES CUSTOMERS TO SEE YOUR BRAND AS A SOURCE OF VALUE.
GSB|Digital enables you to target each customer individually, creating personally-relevant marketing material. These eye-catching pieces integrate individualized information and images as design elements, drawing the recipient in and leading to significantly greater response rates.
Using the HP Yours Truly and Printable software as a variable data solution, GSB|Digital is able to:
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Change elements of text and graphics to address each individual you are targeting without slowing down the printing process.
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Apply mass customization to your marketing materials, creating high impact.
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Create, integrate, and preview all personalization jobs containing fixed data or variable text/images elements.
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Allow our clients to interact with over 10,000 customers on an intimate basis with the same effort involved in printing one generic postcard.
Variable data is a crucial element of any Customer Relationship Management (CRM) strategy that involves direct marketing. It is how our clients engage their customers in exchanges of information. As these exchanges take place, customers grow to trust our clients’ brands as sources of information that is relevant to their lives.
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