PURL TECHNOLOGY
BUILDING RELEVANT CROSS-MEDIA CAMPAIGNS.
The Web is a crucial front for most businesses and can be incorporated into a print marketing piece through the utilization of Personalized URL (PURL) technology. GSB|Digital incorporates PURLs into your campaign, directing your customers to visit individual landing pages where they will find more product information that is specifically targeted to their interests and habits.
Integrating PURL technology into your marketing campaigns:
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Offers you the most effective way to track online responses to your direct mail in real-time.
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Enables you to combine the impact of variable direct mail with the flexibility and benefits of the Web.
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Keeps your customers interacting with your brand for longer periods with more relevant information.
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Provides senior management with real-time reports on responses, on-line activity, and questionnaire results.
Used strategically, PURL technology increases your brand’s retentive value. Tracking activity on PURL landing pages helps our clients continue to build mind share by giving them the data they need to further tailor their communications to each of their targeted customers.
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